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Organizing for America OFA: Community Organizer Manual

Organizing for America OFA [Project of Ohio Democratic Party]

  • Type

    Guides and slides

  • Region

    Global

  • Practice

    Coaching, Public narrative, Relationship building, Team structure, Strategy, Action

  • Language

    English

A Community Organizing Manual by Organizing for America.

Introduction

This manual is written for Community Organizers, who are critical to Organizing for America’s success
across the country. As a Community Organizer, you hold one of the most important roles in our entire
organization. You are the eyes and ears of the Organizing for America in your community. You embody our
mission and principles, and you are key leaders in our effort to help citizens in every corner of the country
bring reform to Washington and change to their communities.
This manual is your guide to OFA’s mission, principles, goals & priorities, organizational structure, and
tools. It also includes helpful tips and information for organizing in your state.

Contents

  • Page 4: Introduction
  • Pages 3-12: Electoral Organizing in 2010
  • Page 5: Capacity Building
  • Page 6: Voter Contact
  • Pages 6-8: Early Vote
  • Pages 8-12: GOTV
  • Pages 13-40: Building Teams to Win
  • Pages 14-16: OFA Organizing Principles
  • Pages 16: Principles for Effective Organizing
  • Pages 17-19: Snowflake Model of Leadership
  • Pages 20-22: OFA Volunteer Leadership Roles
  • Pages 23- 27: Identifying Leaders and Launching Your Program
  • Pages 28-29: Goals and Reporting Systems
  • Neighborhood Team Roles
  • Pages 30-32: Recruiting Volunteers
  • Pages 32-36: Sustaining A Program
  • Pages 36-40: Evaluating Your Program
  • Pages 41-60: Organizing Tactics
  • Page 42: Coaching
  • Pages 43-44: One on ones
  • Pages 45-49: How to Run Your Own Canvass
  • Pages 50-52 How to Run Your Own Phone Bank
  • Pages 52-56:House Meetings
  • Pages 56- 58: Organizational Meetings
  • Pages 58-60: Trainings: Ten Guidelines for Trainers
  • Pages 61-107: Data
  • Pages 62-65: What is Data, Why do We Care About it?
  • Pages 66-74: Finding Data
  • Pages 75-86: Contacting People: Printing Walk and Call Lists
  • Pages 87-97: MyCampaign Calendar
  • Pages 98-104:Understanding Your Tools
  • Pages 105-107: National Field
  • Pages 108-134: New Media
  • Pages 109-111: Overview
  • Pages 112-119: My.BarackObama.Com
  • Pages 120-125: Twitter
  • Pages 126-134: Facebook
  • Pages 135-144: Community Organizer Handouts

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Organizing for America OFA: Community Organizer Manual

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