What is public narrative?

Public narrative is a leadership practice that enables people to act on shared values and join together in collective action. By telling our story of self, story of us, and story of now, we can articulate the origins of why “I” care (who am I), why “we” care (who are we as a community), and why “now” (urgency), and motivate people to join us. Learn more about public narrative here.

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For Trainers

“While you watch it, think about the elements of the Story of Now that make up his call to action.
Challenge
Outcome
Choice

• How does he confront his audience with a real, urgent challenge?
• What images does he create?
• Where does he locate the source of hope?
• What could be different if the community chooses to act together?
• What does he ask the community to do?
• What makes it meaningful?
• Why does Gandhi begin as he does?
• What details, images, moments do these stories bring alive?
• What values does he draw upon and challenge his audience to live up?”

Sourced from – Leadership, Organizing and Action: SEED Organizing Workshop Participant Guide August 7-9, 2015