Public Narrative in Campaigns: Adapting Pedagogy to Practice

Public Narrative in Campaigns: Adapting Pedagogy to Practice

Roohi Rustum

Type

Videos
Region

North America
Practice

Public narrative
Language

English

LCN member Roohi Rustum shares her own experience with making Public Narrative scalable and actionable in electoral campaigns, and invites us to explore strategies and use cases for narrative in practice on organizing campaigns.

Roohi shares experiences of adapting public narrative in a presidential campaign.

This was primarily a session for the audience to share how they have used narrative and discuss how we can continue to innovate it for real campaign wins.

Watch video

Resource Information

Year: 2021
Author: Roohi Rustum
Publisher: Leading Change Network
Tags: Event recording
Access : Member-only
Topics : Political and electoral organizing
Regions : North America

Want to access the full resource?

Become a Leading Change Member!

Access to exclusive resources and content
Connect with the Leading Change Network community
Participate in member-only events and discussions

Welcome back

Sign in to read the full article.

Remember me

YOU MIGHT LIKE

Public Narrative Workshop Participant Guide – Burmese ပုံပြင်ပြောခြင်းဖြင့် ဦးဆောင်မှုပေးခြင်း

English Public narrative Guides and slides Member-only I am an organizer Asia

There is no excerpt because this is a protected post.

Slides for upfront teaching

English Coaching Public narrative Relationship building Team structure Strategy Action Guides and slides Member-only I am a coach or trainer Global

This is a set of 295 slides that can be used to teach the leadership practices of organizing upfront (before small group or breakout room practice), updated and rebranded in 2026.

Story Canvases: Accessible Tool to Teach Public Narrative

English Public narrative Guides and slides Member-only I am an organizer Global

These are easy and accessible worksheets that people can fill with pictures, thought bubbles, or bullet points, to design their stories.

Movement Memo: Developing Strategic Capacity and Cultivating Collective Care: Towards Community Power

English Coaching Public narrative Relationship building Team structure Strategy Action Articles Public I am an organizer North America

This memo is a summary of insights and reflections on the climate justice movement by the Climate Justice Organizing HUB in Canada, a project of the Small Change Fund.

Veteran organizer Marshall Ganz sees a path to power under Trump (Article)

English Coaching Public narrative Relationship building Team structure Strategy Action Articles Public I am new to organizing North America

This is an interview of Marshall Ganz by Nada Zohdy on why and how to stay focused on people-powered organizing even in the face of rising US authoritarianism.

Tascha Van Auken to lead new Office of Mass Engagement in New York City

English Public narrative Videos Public I am an organizer North America

This video includes Tascha Van Auken's story leading up to becoming the Commissioner of the new Office of Mass Engagement in New York City (8:20-13:05).

Norm Accountability Model (Serbia Hub)

English Team structure Videos Member-only I am an organizer Global

This fishbowl model demonstrates how we can foster a culture of mutual respect and accountability, especially when norms are not met.

Using Public Narrative in the Basic Course (Article)

English Public narrative Articles Public I am a coach or trainer I am a researcher Global

This essay outlines how the authors at Southwest Minnesota University incorporated public narrative into their teaching of public speaking in the Basic Communication Course.

The Resource Center thrives on the generosity of people like you.

Share your wisdom with the community. Submit a resource today!

Share With the Community