Public Narrative and Its Use in the Stand Up with the Teachers Campaign in Jordan (QMM) (Case Study Report)

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A case study about public narrative and a campaign for teachers in Jordan.


A case study report by Emilia Aiello presenting and discussing the main findings of the case study on the “Stand up with the teachers’ campaign” supported by the organization Ahel in Jordan, carried out in the framework of the Narratives4Change research project.


  • 1. 2. 2.1 communicative methodological approach
  • 2.2 context of jordan: the pay gap in the private education sector
  • 2.3 brief presentation of the case: the qom ma`al muallem campaign (stand up with the teachers)
  • 2.4 Study setting and participants
  • 2.5 ethical issues
  • 3. findings
  • 3.1 qmm members and public narrative learning
  • 3.2 settings of usage
  • 3.2.1. using public narrative within the qmm campaign team
  • 3.2.2 using public narrative “out there”, explaining “why do i care” to others
  • 3.3 deeping on the impacts achieved
  • 3.3.1 impacts on teachers`themselves:activating their agentic capacities
  • 3.3.2 impacts on the qmm as a team, and as an organized community of actors
  • 3.3.3 “we shifted the narrative on us”, impact at the sociocultural level
  • 3.3.4 our salaries paid through the bank: impacts at the institucional level
  • 4. concluding remarks & takeaways
  • 5. references
  • 6. annex

In a window of just five years, women who were unorganized and perceived as working because of “wanting to work”, and not because of having the need to, as many of the teachers explained, are perceived at the public sphere differently, with a stronger sense of power and agency. Linked to this, the QMM campaign is being one of the actors pushing in generating these new gender role models, and at the same time, showing how women can organize effectively for their labor rights, navigating a male-dominated context using their own codes. This is another aspect that is observed also to have shifted in Jordan: those advocating for the rights of teachers in private education, are female teachers, and doing so in a particular way.- p. 38

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Public Narrative and Its Use in the Stand Up with the Teachers Campaign in Jordan (QMM) (Case Study Report)

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