What Is Public Narrative By Marshall Ganz - story of self us now

Marshall Ganz’s Story of Self (Video)

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Video of Marshall Ganz, Lecturer in Leadership, Organizing, and Civil Society at Harvard University, telling his Story of Self.

Lesson 4 of Marshall Ganz’s Public Narrative Course – https://www.resistanceschool.com/course/public-narrative/

In this short video, Marshall Ganz presents his concept of the Story of Self, the foundational piece of his broader approach to public narrative and organizing. As a lecturer in leadership, organizing and civil society at Harvard University, Ganz draws on decades of experience to show how sharing a personal journey—what matters to you, what you’ve overcome, and what you’re called to do—forms the essential first part of any compelling collective story. This clip (Lesson 4 of his Public Narrative course) illustrates how a well-told Story of Self connects deeply with audiences, lays emotional groundwork for “us” and moves toward “now.”

If you’re looking to build this into a workshop or organizing training, consider pairing the video with our Guide to Public Narrative Resources which provides step-by-step tools across the Story of Self, Story of Us and Story of Now. To deepen your insight, see Ganz’s new book People Power: Change Organizing for Democratic Renewal where he expands on narrative in the context of social movements. For direct application, check out the How to Tell Your Story of Self (Article) and access our Story of Self Worksheets to guide participants through crafting their own story. Use the video as an anchor, then work through the tools to turn personal reflection into public power.

What Is Marshall Ganz’s Story of Self?

Marshall Ganz’s Story of Self is a simple way for leaders to explain the personal experiences that shaped their values. It focuses on real moments—challenges, choices, and outcomes—that reveal why someone cares about a cause or issue. This short narrative helps audiences connect with the leader on a human level.

Why the Story of Self Matters in Leadership

According to Marshall Ganz, people are moved to act when they feel an emotional connection. The Story of Self creates that connection by showing the values behind a leader’s decisions. It builds trust, strengthens credibility, and prepares the ground for the larger Story of Us and Story of Now.


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