
How to Communicate Your Values: Resistance School Course (Videos)
A video course about how to claim our history, communicate our values, and change the world. by the Resistance School.
Lesson 1: Introduction to the Course
Professor Tim McCarthy introduces the idea that we are living in a “movement moment” and sets the stage for the course.
Lesson 2: Intro to Resistance and Three Objectives
Professor McCarthy introduces three key topics for the course: how to claim our history, communicate our values, and change the world.
Lesson 3: Claiming Our History
We first need to ground ourselves in history in order to trace the roots and evolution of our values.
Lesson 4: Five Steps for Communicating Our Values
In addition to claiming our history and drawing inspiration from American protest tradition, values are essential for social change.
Lesson 5: Step 1: Naming our non-negotiables
Learn how to identify and define your “non-negotiables” in this lesson.
Lesson 6: Step 2: Finding our frames
Frames are mental models that exist in our brain; learn how to use frames to tap into the world we want to move to.
Lesson 7: Step 3: Integrating our elements
Learn what logos, ethos, and pathos means and how to integrate them into your communication.
Lesson 8: Step 4: Sharing our stories
We are social creatures and our brains are hardwired for stories; learn how to develop a stable of stories.
Lesson 9: Step 5: Broadening our base
Practice all of these steps together with friends and colleagues to become effective communicators.
Lesson 10: Takeaways and Conclusions
Watch this final lesson to learn how to bring all lessons together.