How to Communicate Your Values: Resistance School Course (Videos)
A video course about how to claim our history, communicate our values, and change the world. by the Resistance School.
Professor Tim McCarthy introduces the idea that we are living in a “movement moment” and sets the stage for the course.
Professor McCarthy introduces three key topics for the course: how to claim our history, communicate our values, and change the world.
We first need to ground ourselves in history in order to trace the roots and evolution of our values.
In addition to claiming our history and drawing inspiration from American protest tradition, values are essential for social change.
Learn how to identify and define your “non-negotiables” in this lesson.
Frames are mental models that exist in our brain; learn how to use frames to tap into the world we want to move to.
Learn what logos, ethos, and pathos means and how to integrate them into your communication.
We are social creatures and our brains are hardwired for stories; learn how to develop a stable of stories.
Practice all of these steps together with friends and colleagues to become effective communicators.
Watch this final lesson to learn how to bring all lessons together.
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