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Community Organizing Model on How to Get Commitments Using 4C’s

Jeff Rousset, Marshall Ganz, Sarah ElRaheb

  • Type

    Videos

  • Region

    Global

  • Practice

    Action

  • Language

    English

A video in the how to get people to commit to come to your events and campaign during a workshop lead by Marshall Ganz.

Watch a good model on how to get commitments using the 4C’s framework of action. The video was recorded as part of learning during a lecture lead by Marshall Ganz and it shows how to effectively get a commitment.

If you are using this for training purposes on action part of community organizing this is a suggest prompt for you to use.
Observe this interaction between an organiser and a person passing by on the street. Reflect on how the organiser (Jeff) gains the person’s (Sarah’s) commitment: 

  • What strategies did the organiser use to get the person’s attention and hold it? What worked, what didn’t?
  • What information about the campaign did the organiser share with the person walking by and why?
  • What was the ask and how did the organising elicit commitment? 

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