You are browsing: Campaigns_Movements_Organizing - Case studies - US President Barack Obama (2008-2012)
Organizing as a Campaign Strategy
Marshall Ganz discusses grassroots organizing working as a campaign strategy for past electoral campaigns in the United States.
Groundbreakers: How Obama’s 2.2 Million Volunteers Transformed Campaigning in America (Book)
The story of how Obama for America organized 2.2 million volunteers and how they did it by Elizabeth McKenna, Jeremy Bird and Hahrie Han.