Transforming electoral campaigns with The Age of Junk Politics: A Guide to Transformational Campaigning
Join us for a virtual event featuring Ned Howey from Tectonica, where we’ll dive into the world of transformational organizing. Using insights from Ned’s book, The Age of Junk Politics: A Guide to Transformational Campaigning, we’ll break down practical, game-changing strategies that can energize voters and keep them engaged far beyond Election Day.
The current state of electoral campaigning is contributing to a political climate where the far right is gaining ground, in Europe and globally. Traditional campaigning methods have often prioritized short-term wins over long-term engagement, focusing on broad, impersonal messaging and transactional tactics rather than building meaningful connections with voters. This approach has led to a growing sense of disenchantment and distrust among the electorate, who feel increasingly disconnected from the political process. This is one of the major underlying factors in the growing rise to power of the populist far right.
With the 2024 U.S. elections just around the corner, there is an urgent need to rethink how we approach electoral campaigning. The old playbook of quick-hit mobilization and impersonal messaging is resulting in candidates who don’t truly reflect our values. Instead, we need campaigns that spark real, meaningful relationships with voters—treating them as the agents of democracy, not just boxes to check. That’s where transformational organizing comes in: creating movements that last and that don’t just aim for a win on Election Day, but keep building power.
Join us on October 15th at 11am Eastern Time to explore strategies for a renewed paradigm in electoral campaigns that prioritize long-term engagement of constituents and the reestablishment of trust in democracy.
Learning points
Learning Objectives:
- Explore the principles of transformational organizing and how they can reshape electoral campaigns
- Understand why the current political landscape necessitates a shift from impersonal, transactional messaging to meaningful, transformative relationships building
- Learn practical strategies that can energize voters and keep them engaged beyond Election Day
Speakers & presenters
Ned Howey, co-founder and CEO of Tectonica, has led the company’s growth across 500+ projects in 40 countries. Based on his years of activism, from his teen years when he came out, through his studies at McGill and Edinburgh Universities, and alongside the community during his time working in homeless healthcare in the San Francisco Bay Area, he developed a unique participatory methodology for guiding progressive organizations and campaigns to uncover transformational opportunities. At 31, following the unexpected loss of his husband, he moved to Buenos Aires where he co-founded Tectonica. In 2019 the company relocated to Barcelona. He has authored several resources including the Five Part Framework for Digital Organizing, the Definitive Distributed Organizing Guide, and the first-ever Report on the State of Digital Organizing in Europe.
